Structured Data – What Is It?
Structured Data is the newest way to tell search engines, like Google, Yahoo and Bing (and many more) what type of content they are scanning on a page.
It speeds up the process of indexing new content. And websites using the structured data format will perform better and get the right people to their website. You can tell search engines what topics are the main priority of your website.
With Structured Data search engines not only categorize your website, they understand it. In other words, more people arrive at your website looking for exactly what you have to offer. In that way, everybody wins.
A White Hat professional can quickly go through your website and format it so that the search engines have a higher level understanding of your website, what it’s about, who owns it, what is the most important fact about your business … all this without actually changing how your website appears.
This is such a vital component of the new SEO, that you need to ask any professional optimizing your website, as well as those who are building it – if they know what it is and how to use it.